Platform

Platform distribution

Controls how new campaigns split spend across platforms. Existing campaigns retain their original distribution split (v1).

Global defaults

platform_distribution_config WHERE tenant_id IS NULL

Platform	Percentage	Active
Google	%	Active
Facebook	%	Active
Crackle.ai SSP not GA	%	Inactive

Per-tenant overrides

platform_distribution_config WHERE tenant_id = '<acme>'

Tenant

Pick a tenant to view or edit its override. Tenants without an override row inherit the global defaults.

Platform	Percentage	Active
Google	%+20 vs default	Active
Facebook	%−20 vs default	Active
Crackle.ai	%	Inactive

This override applies to new campaigns created for Acme Ads Co. only. Acme's existing running campaigns keep their original 50/50 distribution rows.