Unified campaign · ADR 0002

Create a new campaign

One wizard, every channel. Tell us your goal, budget, audience, and creative — Crackle splits delivery across Google and Facebook automatically using the distribution rules your account is configured with. You'll never pick a platform, build duplicate ad sets, or paste IDs.

1 Goal

2 Budget

3 Targeting

4 Creatives

5 Review & submit

Start → Takes about 4 minutes · you can save a draft anytime.

One brief, two platforms

We translate your campaign into both Google Ads and Facebook Ads schemas behind the scenes — no per-platform forms.

Auto budget split

Default 50/50 across Google and Facebook based on your distribution config. Super-admins can rebalance globally or per tenant.

Hero-image variants

Upload one hero, get every aspect ratio Facebook Feed, IG Reels, Google Display, and more need — generated automatically.

Resume draft · "Diwali launch"

Saved 14 minutes ago · stopped at Step 3 (Targeting)

Resume →

Campaign created here lands on the unified campaigns list. Per-platform delivery details are visible only to super-admins on the campaign detail page.