Create campaign

Goal

Budget

Targeting

Creatives

Review

Targeting

Goal: APP_INSTALLS · resolved channel: Google APP_CAMPAIGN · Facebook OUTCOME_APP_PROMOTION

Geo

India × Bangladesh × ⊘ Lakshadweep × ⊘ Andaman & Nicobar ×

Languages

English × Hindi × Bengali ×

Age

to Won't apply on Google APP_CAMPAIGN

Gender

Won't apply on Google APP_CAMPAIGN

▾ Advanced targeting 5 fields preset by Crackle

Collapse ✕

Interests, behaviours & audiences

Maps to Google user_interest/custom_audience + Facebook interests/flexible_spec

Interest seeds tenant default Reset

Online shopping unified × Mobile commerce unified × Discount & deals facebook ×

Behaviour seeds wizard Won't apply on Google (no equivalent)

Frequent shoppers (90d) facebook × Engaged with shopping ads facebook ×

Custom audiences wizard

Past purchasers list facebook ×

Advantage+ audience mode tenant default

When auto, your seeds become suggestions to Facebook's ML.

Demographics (advanced)

Inclusion / exclusion beyond age + gender

Parental status wizard Won't apply on Google APP_CAMPAIGN

Parent both ×

Income range wizard Won't apply on Facebook (deprecated)

Top 30% (IN) google ×

Education statuses wizard

In college facebook ×Alum facebook ×

Family statuses wizard

New parents facebook ×

Placements & inventory

Where ads can show; mapper splits across publisher_platforms / network_settings

Placements tenant default

Feed × Stories × Reels × In-stream video + Audience network + YouTube + Search +

Faded chips are not currently selected. Click + to add.

Brand-safety inventory filter tenant default Reset

Facebook only. Google equivalent uses excluded content labels below.

Excluded content labels wizard

Tragedy google ×Profanity google ×

Excluded URLs / app bundles wizard Won't apply on Facebook

Devices

Platforms, OS, and OS-version constraints

Device platforms derived i

Mobile × Desktop + Tablet + Connected TV +

User OS derived i

Android × iOS +

OS version min wizard

OS version max wizard

Frequency & dayparting

Caps and active-window overrides

Frequency caps wizard

Event	Time unit	Length	Cap
IMPRESSION	DAY	1	3	×
IMPRESSION	WEEK	1	12	×

Custom schedule wizard

Inherits Step 2 pacing. Override schedule for this campaign →

Connections · Facebook only

Page fans / app users; collapsed for app-promotion goals

Include wizard Restricted on OUTCOME_APP_PROMOTION

Exclude wizard

Optimisation toggles

Let platform ML extend or refine targeting

Optimized targeting · Google · DISPLAY / DEMAND_GEN / VIDEO ad-group flag tenant default

Detailed targeting expansion · Facebook · expands beyond your seed audiences tenant default

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