App library
Add app
Register an app the wizard can target with App-install or App-engagement campaigns. We use the store ids below to call Google's App Campaign and Meta's App Promotion endpoints.
Basics
How the app shows up in pickers and reports.
Shown in the campaign-wizard's "Select app" dropdown and in reports.
Drives which platform mappers the wizard offers (Google Play → both channels; App Store → Facebook only in v1).
Reverse-DNS Android package or iOS bundle id. Used as the canonical lookup key.
Platform ids
These are platform-side ids, not the package name. Leave blank if you don't run that channel yet.
Goes onto
AppCampaignSetting.app_id. For Android, same as the package name. For iOS, the numeric App Store id.Numeric Meta App ID from developers.facebook.com. Not the store id.
Links
Optional. Used when the wizard auto-fills creative defaults.
Notes
Internal-only. Hint to teammates about how to use this app row.