Audience signals / New signal
Targeting · signal
New audience signal
Build one reusable targeting signal from age, interests and similar apps. Pick options once — Crackle maps each to every channel and applies it to any campaign bundle that uses it.
Audience name*
Shown when you attach this signal to a campaign bundle.
Demographics
age · gender · parental status
Age range
18–24
25–34
35–44
45–54
55–64
65+
18+ floor enforced — app & game advertisers can't target 13–17. Why?
Gender
Parental status
Interests & similar apps
3 selected
One box for every signal type — we group your matches into interests, similar websites and similar apps. Each carries a coverage badge: All reaches every connected channel; Some reaches a subset (no equivalent on others).
Customer lists · optional
Manage →
Past 90-day purchasers
48,210 · synced
Newsletter subscribers
1,24,880 · synced
Customer lists fold in as a segment. Exclusions stay hard on every channel — delivery is never widened past an excluded list.
Estimated reach
United States · live as you build
≈ 59–79 M addressable
people your signal can seed delivery to · indicative range
BroadFocusedNarrow
Used as a targeting signal — channels optimise delivery around it, they aren't fenced strictly to it.
How Crackle uses this
One audience, every channel. Crackle translates your picks into each channel's targeting format — you never manage it per channel.
Signal & seed. Channels use it to steer and seed delivery, then optimise outward — each bundle still serves its own creatives.
This audience is a seed, not a fence. Each campaign bundle still serves its own curated creative set — that pairing is the lever.