Create campaign

Daily budget

We’ll optimise spending across every channel in your network for you. Budget ~50× your target CPL to exit learning faster.

Pick how you want to bid * Maximise conversions — get the most leads for your budget Maximise conversion value — optimise for your best leads (needs a lead value) Limit bid — cap what you pay per auction

Target cost per lead

Optional. Leave blank to just maximise volume. The platform treats this as an average — some leads cost more, some less.

Playbook: run Maximise conversions for 7–14 days to exit learning, then set ₹630 here. We treat this as a blended target across the network — some channels carry volume, others run hotter — and rebalance spend for you.

What counts as a lead * Lead (standard) — recommended Complete registration Submit application Contact / enquiry Custom event…

The one action we optimise bidding and reporting toward — your Target cost per lead above is measured against it. Pick the event your form fires on submit; you’ll get the exact tag to install for it on the Landing step.