Summer sale · IN
id cmp_8f3a2b1c · created 12 days ago by Ravi
active
Spend · 14d
₹62,180
+ ₹4,820 vs prev 14d
Impressions
1.42M
+ 18%
Clicks
38,914
+ 24%
Conversions
412
+ 9%
CPM
₹43.79
+ 4%
CPC
₹1.60
− 6%
Creative health
14-day rollup
WARMING
Frequency 2.8× · CTR-decay 12%
1 hero · GOOD
3 headlines · 2 GOOD · 1 AVERAGE
2 descriptions · GOOD
No saturation signal yet — CTR steady. Re-evaluate day 14.
Recent activity
Top 3
• Budget changed — ₹3,500 → ₹5,000 by Ravi · 2 days ago · approved by Priya
• Synced to Google + Facebook · 12 days ago
• Campaign created by Ravi · 12 days ago
Creatives
1 creative bundle · v1 limit
Name
Score
Fatigue
Trend (14d)
Targeting
Read-only summary · same shape as wizard Step 3
Include locations
India
Exclude locations
Jammu & KashmirLadakh
Pin a location
Bandra Linking Road · 19.0596° N, 72.8295° E · radius 5 km
Languages
EnglishHindiMarathi
Age range
18 – 44
Gender
All
Advanced
Defaults: 5 fields preset by Crackle · placements feedstories · brand-safety FACEBOOK_STANDARD · advantage_audience auto · View advanced →
Budget
Tenant currency · INR
Daily budget
₹5,000
~ ₹70,000 over 14 days
Pacing
Custom schedule
Mon–Fri 09–18 · Sat 12–20 · Sun off
Start
2026-05-14
End
2026-05-28
Performance · platform breakdown
Last 14 days
| Platform | Spend | Impr. | Clicks | CPM |
|---|---|---|---|---|
| ₹37,210 | 684K | 21,401 | ₹54.40 | |
| ₹24,970 | 738K | 17,513 | ₹33.83 |
Facebook CPM is 38% lower than Google for this campaign window.
Spend & conversions · trend
Daily, last 14 days
Spend (₹)Conversions
Distributions Visible only to super_admin
Per-platform tree · debug-only
google_campaigns cid=8821499034
└─ ad_groups [1]
└─ adgroup_734812 (DISPLAY)
├─ ads [3]
│ ├─ ad_3401 · APPROVED
│ ├─ ad_3402 · APPROVED
│ └─ ad_3403 · APPROVED
└─ criteria [12]
├─ geo · IN
├─ language · en, hi, mr
└─ ad_schedule · MON-FRI 09-18 …
facebook_campaigns cid=act_99213_4471
└─ ad_sets [1]
└─ adset_881204 (OUTCOME_AWARENESS)
├─ ads [2]
│ ├─ ad_44109 · ACTIVE
│ └─ ad_44110 · ACTIVE
└─ creatives [2]
├─ cr_72814 · single_image
└─ cr_72815 · single_image
Bidding override
Resolved · Google
MAXIMIZE_CLICKS · Facebook LOWEST_COST_WITHOUT_CAP. Switching strategy mid-flight resets Facebook's learning phase (~24h spend dip).
1–1 of 1 creative · v1.1 supports N rows