Admissions 2027 · B.Tech · IN
id cmp_5d21e4a9 · created 9 days ago by Ravi
active
Conversion tracking: connected · lead signal detected · form submit
Leads
486
+ 62 vs prev period
Cost per lead
₹612
₹18 under ₹630 target
Spend
₹2.97L
₹2,97,432 · 71% of window budget
Conversion rate
5.9%
+ 0.7 pts
Impressions
512K
+ 14%
Clicks
8,240
+ 21%
Channel breakdown
Leads fanned across 2 channels · this window
| Channel | Leads | Cost / lead | Spend | Share of budget |
|---|---|---|---|---|
| Search & display network | 291 | ₹598 | ₹1,74,018 | 59% |
| Social network | 195 | ₹633 | ₹1,23,414 | 41% |
| All channels | 486 | ₹612 | ₹2,97,432 | 100% |
The search & display network is delivering leads ₹35 cheaper than the social network for this campaign — budget is auto-pacing toward it.
Creative health
Rollup · this window
WARMING
Frequency 2.4× · CTR-decay 9%
1 hero · GOOD
4 headlines · 3 GOOD · 1 AVERAGE
2 descriptions · GOOD
Lead volume steady across both creative bundles — no saturation signal yet. Re-evaluate day 21.
Recent activity
Top 3
• Target CPL changed — ₹680 → ₹630 by Ravi · 3 days ago · approved by Priya
• Fanned out across your ad network · 9 days ago
• Campaign created by Ravi · 9 days ago
Creatives
2 creative bundles
Targeting
Read-only summary · same shape as wizard Step 3
Countries
India
Cities & regions
Delhi NCRMumbaiPune
Languages
EnglishHindi
Age range
18 – 34
Gender
All
Devices
MobileDesktop
Search terms
4 phrases — “btech admission 2027”, “engineering college delhi”, “scholarship b.tech”, “apply university”
Advanced
Defaults preset by Crackle · brand-safety standard · audience expansion auto · View advanced →
Budget & bidding
Tenant currency · INR
Daily budget
₹3,000
~ ₹2,31,000 over the window
Bidding
Maximise conversions
Target cost per lead ₹630
Pacing
Standard
Optimise toward
Lead · form submit
Start
2027-07-15
End
2027-09-30
Leads · channel breakdown
This window
| Channel | Leads | Cost / lead | Spend |
|---|---|---|---|
| Search & display network | 291 | ₹598 | ₹1,74,018 |
| Social network | 195 | ₹633 | ₹1,23,414 |
Blended cost per lead ₹612 — ₹18 under your ₹630 target.
Spend & leads · trend
Daily, last 21 days
Spend (₹)Leads
Distributions Visible only to super_admin
Per-channel tree · debug-only
channel_1_distribution search & display network
└─ delivery_groups [1]
└─ group_734812 (LEAD)
├─ ads [4]
│ ├─ ad_3401 · APPROVED
│ ├─ ad_3402 · APPROVED
│ ├─ ad_3403 · APPROVED
│ └─ ad_3404 · APPROVED
└─ criteria [9]
├─ geo · IN · Delhi NCR, Mumbai, Pune
├─ language · en, hi
└─ search_themes · [4]
channel_2_distribution social network
└─ delivery_groups [1]
└─ group_881204 (OPTIMISE_LEADS)
├─ ads [3]
│ ├─ ad_44109 · ACTIVE
│ ├─ ad_44110 · ACTIVE
│ └─ ad_44111 · ACTIVE
└─ creative_bundles [2]
├─ bundle_72814 · admissions_main
└─ bundle_72815 · scholarships
Bidding override
Resolved per channel from the unified intent. Switching strategy mid-flight resets the social channel's learning phase (~24h lead dip).