Targeting · signals
Audience signals
Reusable targeting signals — built from age, interests, similar apps and your customer lists. Attach one to a campaign bundle and Crackle maps it to every channel as a delivery signal. A signal guides delivery; it isn't a hard wall.
No audience signals yet
An audience signal is a reusable definition of who you want to reach — an age range plus the interests, similar apps and customer lists that describe them. Build one once, then attach it to any campaign bundle and Crackle maps it across every channel.
1
Describe the audience
Pick an age range, add interests or similar apps, optionally layer a customer list.
2
See the estimated reach
Coverage badges show which channels can honour each part of the signal.
3
Attach to a bundle
Reuse the same signal across as many creative bundles and campaigns as you like.
A signal guides delivery — it never becomes a hard wall