AI-powered adtech · premium gaming & app inventory

Better results from the same ad budget.

You set the goal; our AI optimizes the rest to lift ROAS — and you pay only for outcomes.

Get Started

Attribution with major MMPs

app.crackle.tech / reports

Performance

Reports · last 30 days

Export CSV

Impressions

4.2M

+12%

Clicks

58,310

+7%

Spend

$546,900

−3%

Conversions

1,204

+18%

Spend & conversions · 30 days

Spend today

$12,450

▲ 8% vs yesterday

How it works

Live in a day. Improving from day one.

Three steps to hand the daily work to Crackle — and keep the wheel.

Get set up

Give us what we need to run campaigns on your behalf and connect your attribution. No SDK, no engineering, nothing new to build.

Tell us your goal

Share your goal, budget and audience once. Crackle turns it into live campaigns for you — no guesswork required.

Let it optimize

Our AI watches performance around the clock and moves budget toward what converts, so your cost per result keeps falling.

Explore the product

Everything a campaign needs — in one place.

Campaign creation

From goal to live in one guided flow.

Set your goal, budget and pacing — Crackle spreads the spend across your inventory for you and turns it into live campaigns. Review everything on a single screen before it ships.

Smart budgetsWe optimize spend for you

One review screenSee it all before it goes live

Explore campaign creation

new campaign · budget

New campaign

Create campaign

GoalBudgetTargetingCreativesReview

Daily budget$3,700

We'll optimize spending across your inventory for you.

PacingStandard

Start date01 Jun 2027

Audience targeting

Reach the right people — down to a 5 km radius.

Target a whole country or a single landmark. Set language, age and gender in seconds; open advanced controls only when you want them.

Pin a location5 km around any landmark

Smart defaultsPreset for you, tune if you like

Explore targeting

new campaign · targeting

Pin-a-location targeting — a chosen radius around a landmark

Where your ads run

Reach a highly engaged gaming audience.

Most of Crackle's inventory comes from our own network of gaming publishers — apps where people are focused, playing every day, and genuinely responsive to what they see. It's premium, high-attention reach that's hard to buy anywhere else, delivered in a single campaign.

Premium gaming inventory High-attention placements Brand-safe supply

approvals

Control at every stage

The AI ad platform you stay in control of.

Automation does the work; you keep the wheel. See every campaign in one place, approve changes before they go live, set guardrails, and pause anytime — with a full activity trail your finance team can actually audit.

Approve firstNothing ships without you

Full audit trailEvery change, logged

AI optimizations

Optimization that never sleeps.

As the engine learns, more of every dollar turns into results — sharper spend, less guesswork.

Revenue vs. ad spend

Revenue from adsAd spend

Blended ROAS, weeks 1→81.8× → 4.6×

This is how the engine is built to work: every day it moves budget toward what's converting and away from what isn't — so more of your spend turns into revenue as it learns your campaigns.

Auto budget reallocation

Moves spend toward your best performers, continuously — no manual shuffling.

Goal-based bidding

Bids toward your real objective — an install or an in-app action — not just clicks.

Creative rotation

Promotes the winning creatives and quietly retires the ones that aren't working.

Placement & audience tuning

Finds the pockets of inventory and audiences that actually convert, and leans in.

Smart pacing

Spends evenly through the day so budget doesn't burn out by noon.

Anomaly alerts

Flags drops or sync failures early — before they quietly cost you.

Measurement & reporting

Watch every dollar turn into results.

One clear report across all your inventory — spend, conversions and ROAS side by side, checked against your own attribution tools. No stitching dashboards into a spreadsheet.

0Impressions

0Clicks

0Conversions

0Blended ROAS

reports · last 30 days

Performance

Reports · last 30 days

Export CSV

Impressions

4.2M

+12%

Clicks

58,310

+7%

Spend

$546,900

−3%

Conversions

1,204

+18%

Spend & conversions · 30 days

Pricing

You pay for results — nothing else.

No charge on impressions or clicks. You pay only on your campaign objective — a paid install or an in-app action.

Pay per outcomeInstall or in-app action

No minimumsStart small, scale later

No lock-inCancel anytime

See how pricing works

FAQ

The quick answers.

No. There's no SDK and no engineering work. Give us access to run on your behalf and connect your attribution — you can be live within a day.

On results only — a paid install or an in-app action. Never on impressions or clicks. No minimums, and you can cancel anytime.

Across premium app inventory, led by our own network of gaming publishers — plus reach across the major mainstream ad networks, so you get scale as well as high-attention placements.

Yes. The engine can optimize toward sign-ups, purchases, subscriptions, or any event you care about — and surface the signals your team wants to track.

Read all FAQs