Cheap installs are easy. Installs that turn into engaged users are the ones worth paying for — so that's what Crackle optimizes toward, across premium gaming and app inventory.
Point Crackle at your install goal and let the engine work. It learns which placements and audiences deliver users who stay, shifts budget toward them, and pushes your cost per install down over time — while you watch, not babysit.
| Name | Goal | Status | Daily budget | Spend (MTD) |
|---|---|---|---|---|
| App install · US | App Installs | active | $3,700/day | $91,400 |
| App install · CA | App Installs | active | $2,400/day | $58,900 |
| Summer launch | Conversions | active | $5,000/day | $124,180 |
| Autumn lookbook | Awareness | syncing | $1,200/day | $0 |
| Rewards test | Video Views | paused | $600/day | $8,450 |
Engaged gaming audiences and premium app inventory — high-attention moments that convert to installs.
The engine spots which sources produce sticky users early and doubles down automatically.
Installs are verified against your own attribution tools, so you only pay for the real thing.
We'll launch your first install campaign with you and let the engine take it from there.