From the first campaign to the daily optimization, here's what Crackle does for you — and what it never takes out of your hands.
Tell Crackle your goal, budget and pacing once. We spread the spend across your inventory for you, generate the campaign, and show you everything on a single review screen before anything ships.
Goal, budget, targeting and creatives on one screen. Save as a draft or submit — and Crackle activates it across the network, then tells you when it's live.
Target a whole country or a single landmark. Simple by default, powerful when you need it.
Sharper spend, less guesswork — the engine learns which impressions turn into results and buys more of them.
This is how the engine is built to work: every day it moves budget toward what's converting and away from what isn't — so more of your spend turns into revenue as it learns your campaigns.
Moves spend toward your best performers, continuously.
Bids toward your real objective — install or in-app action — not just clicks.
Promotes winners, retires what isn't working.
Finds the pockets that convert and leans in.
Spends evenly so budget doesn't burn out by noon.
Flags drops or failures before they cost you.
One clear report across all your inventory — spend, conversions and ROAS side by side, checked against your own attribution tools. No spreadsheet stitching, no console-hopping.
Automation runs the campaigns; you keep the wheel. Review every change as a clear before/after diff, approve or decline, set guardrails, and pause anytime — with a full activity log behind it.
See status, goal, budget and spend across all your campaigns at a glance — filter, search, and drill in without opening a single other dashboard.
| Name | Goal | Status | Daily budget | Spend (MTD) |
|---|---|---|---|---|
| Summer launch | Conversions | active | $5,000/day | $124,180 |
| App install · US | App Installs | active | $3,700/day | $91,400 |
| Autumn lookbook | Awareness | syncing | $1,200/day | $0 |
| Re-engage · Feed | Conversions | retry | $800/day | $6,210 |
| Brand push | Awareness | active | $3,000/day | $48,900 |
| Rewards test | Video Views | paused | $600/day | $8,450 |
We'll set up your first campaigns with you, then let the engine take the daily work off your plate.