An install is the start, not the goal. Crackle bids toward the actions that actually grow your business — sign-ups, purchases, subscriptions — and you pay per action.
Tell us which in-app action counts — a purchase, a subscription, a completed sign-up — and the engine optimizes toward it, not toward cheap clicks. We can also surface the downstream signals your team wants to see.
The engine learns which users go on to convert and buys more of that behavior.
Need a specific downstream event tracked? We can surface it for your team.
Conversions are measured against your own attribution tools, so ROAS is real.
Tell us your key in-app event and we'll optimize toward it from day one.